The Power of Display Audio Advertising: Boosting Company Awareness
In today's digital world, capturing consumer attention is challenging. Display audio advertising combines the visual impact of display ads with the immersive experience of audio, creating a multi-sensory engagement that significantly boosts brand awareness and audience engagement.
What is Display Audio Advertising?
Display audio advertising, also known as "Second Screen Retargeting," uses audio and visual ads simultaneously across platforms like streaming services, podcasts, and online radio. This approach doubles the impact, recall, and reach of campaigns by retargeting listeners of an audio campaign with companion display ads. Some benefits of Display Audio Advertising:
Enhanced Brand Recall Audio captures attention and evokes emotions, making ads 4.5 times more memorable. Combined with display ads, this effect is magnified, creating stronger audience connections.
Increased Reach and Frequency In 2023, 73% of U.S. internet users listened to digital audio. The combination of sight and sound enhances touchpoints, ensuring the message is reinforced.
Higher Engagement Rates Audio ads have a 24% higher recall rate compared to display-only ads. Second Screen creatives have four times the impact of display ads alone, further boosting engagement.
Targeted Advertising Precise targeting based on user data ensures ads reach the most relevant audience, increasing conversion and brand loyalty. Retargeting listeners with display ads reinforces calls-to-action and improves conversion rates.
Cost-Effective Advertising Display audio advertising is cost-effective, offering a higher return on investment with real-time performance tracking. Enhanced decision-making with a 360º view into campaign performance KPIs optimizes campaign efficiency.
Capitalizing on the Olympics
With the Olympics approaching, brands can leverage display audio advertising to gain widespread awareness. In the previous Olympics, ad spending surged by 19%, showcasing the immense potential for reaching a vast audience.
Sponsorship and Partnerships Partner with Olympic-related content providers to feature your display audio ads, boosting credibility and visibility.
Event-Themed Campaigns Create ads celebrating the spirit of the Olympics, incorporating themes of unity and excellence to enhance brand recall.
Targeted Ad Placements Use advanced targeting to reach audiences interested in the Olympics, such as sports enthusiasts and fitness buffs.
Real-Time Engagement Run real-time ads during key Olympic events to create a sense of immediacy and relevance.
Real-World Impact
A Nielsen study revealed audio advertising can boost brand awareness by up to 24%. Additionally, 67% of podcast listeners are more likely to consider products advertised in their favorite shows, highlighting the potential of display audio advertising.
